While many popular brands like Coca-Cola and Budweiser made strong statements towards President Donald Trump at Super Bowl 51. There was none more controversial as 84 Lumber’s ad featuring a mother and daughter’s attempt to make it from Mexico to America.

This mother daughter duo attempt to cross the border from Mexico into America ,only to find a huge imposing wall stopping them. This ad was so controversial in fact that the ever so republican Fox, only allowed a few seconds of this spot to be aired.

The company later posted the ad in its entirety on its website, leading it to crash a few minutes later from the surge of incoming hits. “The will to succeed is always welcome here,” was the powerful way 84 Lumber let their controversial Super Bowl ad to end.

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