The Pro Bowls kiss can became a power PSA about love’s different forms when the NFL and the Ad Council teamed up for the Love Has No Labels campaign – and created the perfect equality PSA for Valentine’s day.

The commercial was shot in Orlando during this year’s Pro Bowl, and the PSA turned the typical kiss cam into an opportunity to show the world that love has different forms. 

According to the Ad Council – the PSA featured “real families, couples and friends across different races, religions, genders, sexualities, abilities and ages.”

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