Common Mistakes When Picking a Name for Your Business: What To Avoid

business name

Are you trying to develop a new business? If you plan on opening a retail store, you must make sure you pick the best name. There are lots of options available, and there is more than one “right” name for your business. At the same time, there are a lot of common mistakes that people make, so you need to know what to avoid. What are a few examples of common mistakes you need to stay away from when you are trying to find a name for your company? Take a look at a few examples below, and remember that you can rely on a generator, such as Namify, that can help you develop good store names ideas.

Choosing a Name That Is Difficult To Remember

One of the first mistakes people make when they are looking for a name for their business is choosing something that is difficult to remember. You want your business to be memorable, and your business name has a lot to do with that. If you choose a name for your company that is challenging to remember, it will be that much harder for you to generate online or foot traffic. You don’t want to choose a tongue twister, you don’t want to replace letters with numbers, and you don’t want the name to be intentionally misspelled. These are common mistakes that make it harder for people to remember the name of the business. 

Choosing a Name That Is Not Available

The next common state that people make is choosing a name that is not available. You may believe you have found the perfect name for your company, but if you have thought of an exceptional name, there is a chance that someone else has already taken it. Before you jump all over that name, do your due diligence. Check online to see if the name is still free. You may even want to use a name generator, such as Namify, that can check and make sure the name has not already been copyrighted and trademarked by somebody else. Always do your due diligence to ensure the name has not been taken by another business. 

Choosing a Name That Pigeonholes Your Business

You should also make sure you do not choose a name for your company that unnecessarily pigeonhole your business. You must make sure your business name is an accurate reflection of what your company does, but keep in mind that you may want to expand the products and services you offer down the road. For example, if you have a retail store that sells clothing, you may not necessarily want to select a name that has only to do with pants. After all, you might sell pants right now, but there is a chance that you may expand your offerings to include shoes, shirts, and underwear down the road. 

Find a Strong Name for Your Company

In the end, there are several important mistakes you need to avoid when you are trying to develop a name for your store. There are plenty of strong names out there, but if you make a mistake when you are trying to get your business off the ground, it can make it very difficult for you to find success. Keep in mind that your business name should be short and sweet. That way, it is easier to remember. You should also make sure that your business name is reflective of the products and services you provide. You may even want to reach out to a professional who can help you find the best possible name for your company. 


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