Every SEO strategy needs to include link building. To increase traffic and sales for your e-commerce firm, it can help you rank higher in search engine results pages.
To build quality backlinks, create valuable content that other websites want to link to. Some examples include informative industry reports, insightful blog posts, and infographics.
Guest Posting
Increasing your referral traffic by guest posting is a successful tactic. It helps you promote your ecommerce business to a new audience, cements your authority as a brand, and boosts your website’s SEO.
You can use tools or manually research influencers in your industry to find guest posting opportunities. Try searching for standard terms like “write for us” or “guest post” to surface websites that accept submissions.
The best way to get noticed by potential editors is to create great content. Ensure your articles are informative and engaging, and include internal links and external ones when appropriate. You should also follow linking guidelines set out by the site owner. For example, some sites limit the number of links in your author bio.
Social Media
Regarding SEO, backlinks are one of the most important ranking factors. Using Vazoola to identify websites that provide quality backlinks is a great way to grow your ecommerce website’s organic visibility.
Another effective strategy for generating organic traffic and backlinks is to produce content that benefits readers and improves user experience. For example, if your business sells camping gear, writing a blog post on safety precautions when hiking can help drive organic traffic and improve search engine rankings.
However, it’s best to avoid trying a bazillion tactics simultaneously to see actual results from your SEO efforts. Instead, focus on a handful of tactics that work. These tactics are easy to implement, require little resources, and will produce accurate results.
Infographics
Infographics are a great way to convey complex information in an easy-to-understand format. They are visually appealing, easily shareable, and can strengthen your website and SEO in a very natural way.
Using infographics is a great way to drive traffic to category, product, and brand pages. Often, these are the best-performing pages for eCommerce brands. Boosting the ranking of these pages can be challenging, however, so it might be a good idea to consult with an Ecommerce SEO expert.
Avoid using shady techniques like keyword stuffing and spammy link-building tactics, as these will damage your reputation and potentially put your business at risk of penalties by Google. Instead, concentrate on producing high-quality content that will improve your website. It is the best way to earn links from reputable websites in your niche.
Video Content
A website’s exposure can be increased, and customers can be engaged effectively with video content. Whether product, testimonial, or recruitment videos, online videos can nurture potential leads and convert them into sales or other desirable outcomes (contact information, social shares, etc).
Videos also allow businesses to highlight unique aspects of their products that can’t be conveyed through text. In addition, integrating video with written blog posts is a great way to drive SEO and increase search engine visibility.
When paired with accurate captions, videos can also be more accessible for those with visual disabilities or who speak English as their second language. It translates into better focus, comprehension, and brand recall. Adding these features is simple and easy using a transcription or closed-captioning service.
Digital PR
Building backlinks and positioning your business as an industry expert is easy with digital PR. Creating unique, shareable content targeting your niche market can increase your site’s traffic and search engine visibility.
Getting links to category, product, and brand pages is one of the biggest challenges in ecommerce SEO. While these pages can deliver significant returns for your business, they often need more linkable content to rank.
To solve this problem, you can use a tool to identify your competitors’ broken links. Then, create a simple email template to reach out to those websites and ask them for links to your website. It will help you get more high-quality backlinks to your ecommerce site and boost your rankings.
