There are several factors to consider when looking for a PPC management service. These factors may include the cost of hiring a PPC management service, the Competitive analysis of PPC campaigns, and the use of In-stream and remarketing ads. Hiring a PPC management service is not a simple trade and requires precision and careful planning. You need to consider these things before hiring PPC Management Services to drive sales.
Cost of Hiring a PPC Management Service
The pricing of PPC campaign management services varies based on the platform. Some hourly charge rates, while others charge a percentage of ad spend. Most agencies generally charge between 10 and 25 percent of ad pay. The additional fee can cover overhead costs and give the client more authority over the PPC campaign. For example, they can handle A/B testing or trial different content with the PPC campaign.
While hiring PPC management services increases costs, it is also beneficial for businesses. A skilled team of experts will oversee the campaign and maximize the results, increasing the return on investment. The benefit of hiring an agency is that you’ll save time and get better results.
Hiring an agency will allow your PPC budget to be optimized and your ads to remain relevant. In addition, an agency can identify and access discounts and other ways to increase return on investment. Moreover, it will provide you with a dedicated team of experts to ensure your campaigns achieve your goals.
Competitive Analysis for PPC Campaigns
If you’re looking to boost your sales, PPC competitor analysis can provide valuable insight into your niche. By analyzing your competitors’ PPC campaigns, you’ll be able to determine which keywords they’re targeting and what content they’re promoting. It can also help you develop a more effective PPC strategy.
When trying to outbid competitors, it’s crucial to analyze how each of your competitors is doing in terms of bids, impression share, and ad positioning. Tracking these KPIs can help you determine which keywords to use and where to spend your time. To do this, you can download competitor ad campaigns and keywords, export them as PDFs, and analyze how their ads and keywords perform.
You can also study the season in which your competitors are advertising. For example, domains promoting sports shoes often advertise in winter and autumn. Depending on your product, you may want to increase your advertising budget if competition is higher during these times. But remember, what works for one competitor might not work for you. You can plan your PPC campaigns and avoid pitfalls by conducting a competitive analysis.
In-stream Ads
In-stream ads are an excellent way to target customers already on your website. They have displayed next to video content or search results on high-traffic websites. When used correctly, they can increase conversion rates and reach up to 90% of the internet population. They are also highly effective for targeting a specific demographic or search intent. PPC advertising is akin to hand-feeding a potential customer, but instead of selling products directly to them, it leads them to a landing page.
One benefit of these ads is that they effectively reach your most profitable customers. They are especially effective at driving repeat traffic to your website and converting visitors into paying customers. Moreover, these ads are considerably cheaper than search engine advertising and have specific target audiences. When you hire a PPC management service, they can set up your ads and optimize their placement so that you get the most exposure possible.
Remarketing Ads
Remarketing ads are a powerful way to bring in customers who have previously visited your site. These ads may be a combination of banner ads and responsive ads geared toward driving sales. They can also promote offers such as free trials or demos. With ad copy and the appropriate call-to-action, remarketing ads can be a powerful tool to boost sales.
Display ads are another powerful way to generate web traffic. They target similar sites within your industry, reaching approximately 90% of online users. Display ads effectively drive sales by including text and photos, encouraging potential customers to take action. A PPC management service can help you determine the best ad formats for your business.
